Personalized Variables

Image that you run an online store and want to send unique coupons to regular customers via WhatsApp to increase repeat purchases. You want each customer to receive a personalized message with their name and unique discount code, while also delivering these messages in an efficient manner. The feature named Personalized Variables can help you achieve this requirement.

How it works

With Personalized Variables, DealsUpp Sender can dynamically adjust the message content during WhatsApp bulk messaging based on the data you provide (such as name, order number, discount code, etc.), so that the audience feels that this message is specially customized for them instead of a cold mass advertisement.

Let's go back to the scenario where we need to send messages with unique discount codes. If you use Personalized Variables, you can send personalized messages with their unique discount codes to regular customers by simply editing a message content.

If you want to send unique discount codes to Alice, Bob, and Carol respectively, you can write the message content as:

Hi ! {{Name}}, thanks for your support! 🎉

Here is a unique discount code for you: {{Discount Code}}

After being processed by DealsUpp Sender, they will receive the following messages respectively:

Hi ! Alice, thanks for your support! 🎉

Here is a unique discount code for you: ALICE10

Hi ! Bob, thanks for your support! 🎉

Here is a unique discount code for you: BOB15

Hi ! Carol, thanks for your support! 🎉

Here is a unique discount code for you: CAROL20

Step-by-step guide

To successfully add Personalized Variables to message, you need to follow these steps:

  1. Preparing data for Personalized Variables;
  2. Importing Personalized Variables into DealsUpp Sender;
  3. Inserting personalized variables into message content;

Preparing data for Personalized Variables

Before using the Personalized Variables, you need to import the required data into DealsUpp Sender using the Excel template file provided by DealsUpp Sender.

Edit Excel Template

Fill in the Excel template with the data you need to use. The modified Excel file should contain the following:

  • A column with the WhatsApp numbers of all you audiences (required);
  • One or more columns with personalized data (such as name, discount code, Order number, etc.);

Please make sure the first row of the Excel sheet contains column headers, which will serve as personalized variables that you can reference in your messages.

Example:

WhatsApp Number Name Discount Code
+123456 Alick ALICE10
+135791 Bob BOB15
+246802 Carol CAROL20

Import Personalized Variables

The way to import Excel template file:

Create campaign → Send to → Import Excel → Upload template.

Insert Personalized Variables

When DealsUpp Sender successfully recognizes the data from Excel template file, the WhatsApp numbers of all the audiences will be displayed in the Send To text area, and the insert button for personalized variables will be displayed below the message content text editing area.

Personalized Variables of DealsUpp Sender

Personalized Variables of DealsUpp Sender

There are two ways to insert personalized variables into the message content:

  1. Click the Insert button of the personalized variables;
  2. Enter the personalized variable in the text area, such as {{Name}} ;

At this point, you have successfully turned the message content into a personalized message. Once you start the campaign, DealsUpp Sender will replace the personalized variables with the associated data based on the current WhatsApp number being sent. Alice, Bob, and Carol will each receive their own unique coupons.

Testing and preview Message

Using Personalized Variables is a tedious process and prone to errors. To ensure that you can send the correct message, we have developed an Online Message Editor for DealsUpp Sender users to help you test and preview message content before sending large quantities of messages.

Online Message Editor for DealsUpp Sender

Online Message Editor for DealsUpp Sender

The online message editor not only provides a large editing space, but also can display the text format of personalized variables and random texts in real time on the page. Most importantly, it can simulate the sending of DealsUpp Sender messages to help you preview whether your content is correct.